In 1994 Mike Shaver, writing for Freedom Watch, infiltrated and recorded a major national conference of anti-gay activists sponsored by Colorado-for Family Values (CFV) - "a closed-door, invitation-only conference for nearly 40 national organizations committed to "roll[ing] back the militant gay agenda." "

As Shaver observed in his July/August 1994 Freedom Watch story, "if audio- taped portions of the proceedings are any indication, once the cameras are gone, anti-gay forces emphasize very different themes than those touted in public."

Eldredge was one of the major speakers at the top-secret conference which had the participation, according to Shaver's report, of many of the most well known organizations of the Christian right including "Focus on the Family, Concerned Women for America, Christian Coalition, Family Research Council, Traditional Values Coalition, Eagle Forum and the American Family Association."

"Anti-gay heavyweights" at the conference along with Eldredge, who at the time was Focus On The Family's Director of Seminars and Research and architect of FOF's Community Impact Seminars,  included Paul Cameron, Peter LaBarbera, and Judith Reisman.

Speaking at the conference, John Eldredge was emphasized the need for public relations gloss, but then proceeded to demonize the gay rights movement as ultimate evil:

"To the extent we can control our public image, we must never appear to be bigoted or mean-spirited. And you noticed the qualification--- to the extent we can control our public image. We must never APPEAR to be attempting to rob anyone of their rights, of their constitutional rights...

...I think the gay agenda, and I would not say this as frankly as I will now in other cultural contexts, I think the gay agenda has all the elements of that which is truly evil. It is deceptive at every turn...it is destroying the souls and the lives of those who embrace it, and it has a corrosive effect on the society which endorses it, either explicitly or even implicitly."