National Organization for Marriage's Race-Baiting Strategy Supported by the Ruth Institute
Bill Berkowitz printable version print page     Bookmark and Share
Wed Apr 04, 2012 at 07:05:30 AM EST
The Ruth Institute has nothing to do with preserving the memory of baseball's immortal Babe Ruth, nor is it a tribute site to Ruth Wakefield, the inventor of the Tollhouse brand of chocolate chip cookies. Founded by Dr. Jennifer Roback Morse, the Ruth Institute -- whose tag line reads "One Man. One Woman for Life" -- is a project of the National Organization for Marriage Educational Fund, and a dedicated opponent of same-sex marriage.

It is no wonder then that Morse sprang to the defense of the of the National Organization for Marriage after previously secret strategy memos were released that revealed that NOM was specifically setting out to divide minority communities from the gay community in order to win their support in the battle over same-sex marriage.

Uncensored Morse

"If I were an investor in social conservative causes," Morse told OneNewsNow.com, a daily news project of Donald Wildmon's American Family Association, "I would put Brian Brown on my speed dial because these documents are showing that Brian Brown is basically a strategic genius, and he's doing what any sensible person ought to do in his situation."

Morse maintained that it was "very amusing that the left proclaims itself to be shocked when somebody uses exactly the same kinds of strategies that they themselves use all the time," she offers. "'Divide and conquer' has always been their main strategy; it's the only thing they know how to do."

NOM's "Marriage: $20 Million Strategy for Victory"

The NOM memo, titled "Marriage: $20 Million Strategy for Victory," was unsealed in late-March in Maine "as part of an ongoing investigation by that state into NOM's campaign finance activities," Box Turtle Bulletin reported. "Many of the tactics revealed in the documents include manipulating ethnic and racial minorities in order to pit them against LGBT Americans - as well as LGBT members of their own ethnic and racial groups."

In a section titled "The Stakes," the document declares that "Marriage is a cornerstone of every known civilization." It goes on to state that "Gay marriage is the tip of the spear, the weapon that will be and is being used to marginalize and repress Christianity and the Church."

NOM states that its "goal is to use a victory in the U.S. to launch a global movement to reverse the tide on cultural and legal respect for core family values like marriage."

One of the purposes of NOM's overall strategy has been to convince minority communities that same-sex marriage is not a civil right. And a key to dividing both African Americans and Latinos from gays is to fan the flames of hostility. In a previous NOM document titled "Board Update 2008-2009," the organization declared:

"Fanning the hostility raised in the wake of Prop 8 is key to raising the costs of pushing gay marriage to its advocates and persuading the movement's allies that advocates are unacceptably overreaching on this issue. Consider pushing a marriage amendment in Washington, D.C.; find attractive young black Democrats to challenge white gay marriage advocates electorally."

In the recently revealed document, a section titled "Not a Civil Right Project," declares:

"The strategic goal of this project is to drive a wedge between gays and blacks - two key Democratic constituencies. We aim to find, equip, energize and connect African-American spokespeople for marriage; to develop a media campaign around their objections to gay marriage as a civil right; and to provoke the gay marriage base into responding by denouncing these spokesmen and women as bigots. No politician wants to take up and push an issue that splits the base of the party.

"The majority of African-Americans, like the majority of Americans, oppose gay marriage, but Democratic power bosses are increasingly inclined to privilege the concerns of gay rights groups over the values of African-Americans. A strategic goal of this project is to amplify the voice and power of black Americans within the Democratic Party. We aim to find, equip, energize and connect African-American spokespeople for marriage; to develop a media campaign around their objections to gay marriage as civil rights. No politician wants to take up and push an issue that splits the base of the party."

The national strategy memo also targeted Latino communities:

"The Latino vote in America is a key swing vote, and will be even more so in the future because of demographic growth. Will the process of assimilation to the dominant Anglo culture lead Hispanics to abandon traditional family values? We must interrupt this process of assimilation by making support for marriage a key badge of Latino identity.

"We aim to identify young Latino and Latina leaders, especially artists, actors, musicians, athletes, writers and other celebrities willing to stand for marriage, regardless of national boundaries."

In a document titled "Ruth Institute - Strategic Plan 2010-2013," the group claimed that "No other organization deals with such a broad range of issues surrounding marriage - including premarital sex, same-sex marriage, pornography, no-fault divorce, child-custody practices, multi-partner fertility, and the coming demographic winter - while focusing on the rising generation."

While Dr. Jennifer Roback Morse, the anti-gay head of the Ruth Institute may be amused by the release of the NOM documents, the Human Rights Campaign's outgoing leader, Joe Solmonese, took it with the seriousness it deserves: "Nothing beats hearing from the horse's mouth exactly how callous and extremist this group really is," said Solmonese. "Such brutal honesty is a game changer, and this time NOM can't spin and twist its way out of creating an imagined rift between LGBT people and African-Americans or Hispanics."

After learning of the content of the documents, Dr. Julian Bond, Chairman Emeritus of the NAACP, released a statement that said:
"NOM's underhanded attempts to divide will not succeed if Black Americans remember their own history of discrimination," said Dr. Bond. "Pitting bigotry's victims against other victims is reprehensible; the defenders of justice must stand together."

In early April, the Newark Star Ledger, New Jersey's largest newspaper wrote in an editorial on NOM that, "It is sick beyond words that a group to `save' marriage would exploit racial and ethnic divisions, stir intolerance and fear, and even rip families apart by pitting children against parents. In their self-described `battle,' they come across as the biggest losers of all."




Display:

WWW Talk To Action


Cognitive Dissonance & Dominionism Denial
There is new research on why people are averse to hearing or learning about the views of ideological opponents. Based on evaluation of five......
By Frederick Clarkson (326 comments)
Will the Air Force Do Anything To Rein In Its Dynamic Duo of Gay-Bashing, Misogynistic Bloggers?
"I always get nervous when I see female pastors/chaplains. Here is why everyone should as well: "First, women are not called to be pastors,......
By Chris Rodda (119 comments)
The Legacy of Big Oil
The media is ablaze with the upcoming publication of David Grann's book, Killers of the Flower Moon. The shocking non fiction account of the......
By wilkyjr (73 comments)
Gimme That Old Time Dominionism Denial
Over the years, I have written a great deal here and in other venues about the explicitly theocratic movement called dominionism -- which has......
By Frederick Clarkson (72 comments)
History Advisor to Members of Congress Completely Twists Jefferson's Words to Support Muslim Ban
Pseudo-historian David Barton, best known for his misquoting of our country's founders to promote the notion that America was founded as a Christian nation,......
By Chris Rodda (72 comments)
"Christian Fighter Pilot" Calls First Lesbian Air Force Academy Commandant a Liar
In a new post on his "Christian Fighter Pilot" blog titled "BGen Kristin Goodwin and the USAFA Honor Code," Air Force Lieutenant Colonel Jonathan......
By Chris Rodda (109 comments)
Catholic Right Leader Unapologetic about Call for 'Death to Liberal Professors' -- UPDATED
Today, Donald Trump appointed C-FAM Executive Vice President Lisa Correnti to the US Delegation To UN Commission On Status Of Women. (C-FAM is a......
By Frederick Clarkson (88 comments)
Controlling Information
     Yesterday I listened to Russ Limbaugh.  Rush advised listeners it would be best that they not listen to CNN,MSNBC, ABC, CBS and......
By wilkyjr (66 comments)
Is Bannon Fifth-Columning the Pope?
In December 2016 I wrote about how White House chief strategist Steve Bannon, who likes to flash his Catholic credentials when it comes to......
By Frank Cocozzelli (208 comments)
Ross Douthat's Hackery on the Seemingly Incongruous Alliance of Bannon & Burke
Conservative Catholic writer Ross Douthat has dissembled again. This time, in a February 15, 2017 New York Times op-ed titled The Trump Era's Catholic......
By Frank Cocozzelli (48 comments)
`So-Called Patriots' Attack The Rule Of Law
Every so often, right-wing commentator Pat Buchanan lurches out of the far-right fever swamp where he has resided for the past 50 years to......
By Rob Boston (68 comments)
Bad Faith from Focus on the Family
Here is one from the archives, Feb 12, 2011, that serves as a reminder of how deeply disingenuous people can be. Appeals to seek......
By Frederick Clarkson (152 comments)
The Legacy of George Wallace
"One need not accept any of those views to agree that they had appealed to real concerns of real people, not to mindless, unreasoning......
By wilkyjr (33 comments)
Betsy DeVos's Mudsill View of Public Education
My Talk to Action colleague Rachel Tabachnick has been doing yeoman's work in explaining Betsy DeVos's long-term strategy for decimating universal public education. If......
By Frank Cocozzelli (41 comments)
Prince and DeVos Families at Intersection of Radical Free Market Privatizers and Religious Right
This post from 2011 surfaces important information about President-Elect Trump's nominee for Secretary of Education, Betsy DeVos. -- FC Erik Prince, Brother of Betsy......
By Rachel Tabachnick (153 comments)

Respect for Others? or Political Correctness?
The term "political correctness" as used by Conservatives and Republicans has often puzzled me: what exactly do they mean by it? After reading Chip Berlin's piece here-- http://www.talk2action.org/story/2016/7/21/04356/9417 I thought about what he explained......
MTOLincoln (172 comments)
Fear
What I'm feeling now is fear.  I swear that it seems my nightmares are coming true with this new "president".  I'm also frustrated because so many people are not connecting all the dots! I've......
ArchaeoBob (71 comments)
"America - love it or LEAVE!"
I've been hearing that and similar sentiments fairly frequently in the last few days - far FAR more often than ever before.  Hearing about "consequences for burning the flag (actions) from Trump is chilling!......
ArchaeoBob (99 comments)
"Faked!" Meme
Keep your eyes and ears open for a possible move to try to discredit the people openly opposing Trump and the bigots, especially people who have experienced terrorism from the "Right"  (Christian Terrorism is......
ArchaeoBob (101 comments)
More aggressive proselytizing
My wife told me today of an experience she had this last week, where she was proselytized by a McDonald's employee while in the store. ......
ArchaeoBob (115 comments)
See if you recognize names on this list
This comes from the local newspaper, which was conservative before and took a hard right turn after it was sold. Hint: Sarah Palin's name is on it!  (It's also connected to Trump.) ......
ArchaeoBob (107 comments)
Unions: A Labor Day Discussion
This is a revision of an article which I posted on my personal board and also on Dailykos. I had an interesting discussion on a discussion board concerning Unions. I tried to piece it......
Xulon (120 comments)
Extremely obnoxious protesters at WitchsFest NYC: connected to NAR?
In July of this year, some extremely loud, obnoxious Christian-identified protesters showed up at WitchsFest, an annual Pagan street fair here in NYC.  Here's an account of the protest by Pagan writer Heather Greene......
Diane Vera (78 comments)
Capitalism and the Attack on the Imago Dei
I joined this site today, having been linked here by Crooksandliars' Blog Roundup. I thought I'd put up something I put up previously on my Wordpress blog and also at the DailyKos. As will......
Xulon (98 comments)
History of attitudes towards poverty and the churches.
Jesus is said to have stated that "The Poor will always be with you" and some Christians have used that to refuse to try to help the poor, because "they will always be with......
ArchaeoBob (88 comments)
Alternate economy medical treatment
Dogemperor wrote several times about the alternate economy structure that dominionists have built.  Well, it's actually made the news.  Pretty good article, although it doesn't get into how bad people could be (have been)......
ArchaeoBob (60 comments)
Evidence violence is more common than believed
Think I've been making things up about experiencing Christian Terrorism or exaggerating, or that it was an isolated incident?  I suggest you read this article (linked below in body), which is about our great......
ArchaeoBob (118 comments)
Central Florida Sheriff Preached Sermon in Uniform
If anyone has been following the craziness in Polk County Florida, they know that some really strange and troubling things have happened here.  We've had multiple separation of church and state lawsuits going at......
ArchaeoBob (67 comments)
Demon Mammon?
An anthropologist from outer space might be forgiven for concluding that the god of this world is Mammon. (Or, rather, The Market, as depicted by John McMurtry in his book The Cancer Stage of......
daerie (84 comments)
Anti-Sharia Fever in Texas: This is How It Starts
The mayor of a mid-size Texan city has emerged in recent months as the newest face of Islamophobia. Aligning herself with extremists hostile to Islam, Mayor Beth Van Duyne of Irving, Texas has helped......
JSanford (82 comments)

More Diaries...




All trademarks and copyrights on this page are owned by their respective companies. Comments, posts, stories, and all other content are owned by the authors. Everything else 2005 Talk to Action, LLC.