Dogs Say "Woof." FOTF Says, "We're the Little Guys!"
GreenEyed Lilo printable version print page     Bookmark and Share
Tue Aug 01, 2006 at 09:58:47 PM EST
Focus on the Family opposes a creative pro-gay ad with a stylistic copycat and a gigantic persecution complex.
First came a series of proposed ballot measures relating to same-sex unions in the state of Colorado.

Then came the Born Different internet ad campaign, sponsored by the Gill Foundation, an LGBT charity based in Denver, Colorado. It featured Norman, a puppy that was born mooing instead of barking. The point was to illustrate that people are also born a bit different sometimes, and that's okay.

In July, Focus on the Family retaliated with their own dog, Sherman, the centerpiece of their No Moo Lies internet ad. Why does Sherman bark? "Because that's what dogs do." They state that "tinkering with the definition of marriage" is "pretty silly. Just like a dog that says anything other than 'woof'."

The entire site is a Bizarro version of the Gill Foundation ad. The Gill Foundation had gay penguins; they had ex-gay (actually, bisexual) penguins. They use another bisexual, Anne Heche, to illustrate that gays can change. (Heche describes herself as bisexual, not changed to straight.) Alan Chambers, the current president of Exodus International, delivers his story as well.  Dr. Robert Spitzer's 2003 research regarding the efficacy of ex-gay ministry is used even though Spitzer himself decries the use of his research by the Religious Right.  Most bizarrely, Focus claims that same-sex couples already have most of the civil rights marriage would guarantee. Many same-sex couples would say something different.

All of this is old news.  But in an August 1, 2006 article for their CitizenLink webzine, Gary Schneeberger of Focus on the Family discusses their reasoning for the No Moo Lies ad.  He attempts to make his organization's lack of creativity look noble and discusses some obstacles to their response. It is revealing for opponents as well as supporters.

Schneeberger admits to skating on thin ice, legally speaking:

...He's a basset hound (because our lawyers wouldn't let us use a spaniel — something about intellectual-property infringement)

He seems to understand that Focus has a less than fun-loving public image:

Our strategy, not exactly the historical norm for Focus on the Family ad campaigns, was to match the Gill Foundation's cute, playful and simplistic tone. They had ads that simply showed a dog's silhouette and the word "Moo" — so we produced an ad with a dog's silhouette and the word "Woof." They had a Web site that featured information about "gay penguins," we made sure our Web site included a story about ex-gay penguins.

What's more, we held the news conference launching the campaign in the Whit's End Soda Shoppe on our campus — an homage to the Adventures in Odyssey kids series — complete with root-beer floats for reporters and press kits that consisted of a stuffed-toy dog that barked when you pressed his stomach. This kind of playfulness and creativity played against the reputation Focus on the Family has here in Colorado Springs, at least in terms of our work in the government and public policy arenas, and the media couldn't resist it.

In an extremely disingenuous move, he makes Focus look--no pun intended--like the underdog:

We weren't intimidated by the resources of the other guys. Mind you, we were combating an advertising blitz that cost nearly $1 million to produce through a big-ticket agency with only a week's worth of work from about six or seven of our staff members. To put it in dog terms, the other side had a St. Bernard, and we had a Chihuahua.

...Remember that the next time you're the David to the left's Goliath.

According to the Evangelical Council for Financial Accountability, this army of Davids (or is that Chihuahuas?) took in $143,368,000 at the end of the 2005 fiscal year.

No wonder all they could do in response to the Gill Foundation's efforts was serve root beer floats in the soda shoppe of their multi-million dollar campus, named after a gathering place in the radio show they produce, and stylistically copy their opponents' ad!  The poor dears didn't even have time to do their research!




Display:
Sounds great, thanks for the great article, im a dog lover myself and i always make sure that my dog wear the best flea collars for dogs

by walter on Sun Feb 02, 2020 at 10:03:48 AM EST


WWW Talk To Action


Cognitive Dissonance & Dominionism Denial
There is new research on why people are averse to hearing or learning about the views of ideological opponents. Based on evaluation of five......
By Frederick Clarkson (374 comments)
Will the Air Force Do Anything To Rein In Its Dynamic Duo of Gay-Bashing, Misogynistic Bloggers?
"I always get nervous when I see female pastors/chaplains. Here is why everyone should as well: "First, women are not called to be pastors,......
By Chris Rodda (198 comments)
The Legacy of Big Oil
The media is ablaze with the upcoming publication of David Grann's book, Killers of the Flower Moon. The shocking non fiction account of the......
By wilkyjr (111 comments)
Gimme That Old Time Dominionism Denial
Over the years, I have written a great deal here and in other venues about the explicitly theocratic movement called dominionism -- which has......
By Frederick Clarkson (101 comments)
History Advisor to Members of Congress Completely Twists Jefferson's Words to Support Muslim Ban
Pseudo-historian David Barton, best known for his misquoting of our country's founders to promote the notion that America was founded as a Christian nation,......
By Chris Rodda (113 comments)
"Christian Fighter Pilot" Calls First Lesbian Air Force Academy Commandant a Liar
In a new post on his "Christian Fighter Pilot" blog titled "BGen Kristin Goodwin and the USAFA Honor Code," Air Force Lieutenant Colonel Jonathan......
By Chris Rodda (144 comments)
Catholic Right Leader Unapologetic about Call for 'Death to Liberal Professors' -- UPDATED
Today, Donald Trump appointed C-FAM Executive Vice President Lisa Correnti to the US Delegation To UN Commission On Status Of Women. (C-FAM is a......
By Frederick Clarkson (126 comments)
Controlling Information
     Yesterday I listened to Russ Limbaugh.  Rush advised listeners it would be best that they not listen to CNN,MSNBC, ABC, CBS and......
By wilkyjr (118 comments)
Is Bannon Fifth-Columning the Pope?
In December 2016 I wrote about how White House chief strategist Steve Bannon, who likes to flash his Catholic credentials when it comes to......
By Frank Cocozzelli (250 comments)
Ross Douthat's Hackery on the Seemingly Incongruous Alliance of Bannon & Burke
Conservative Catholic writer Ross Douthat has dissembled again. This time, in a February 15, 2017 New York Times op-ed titled The Trump Era's Catholic......
By Frank Cocozzelli (64 comments)
`So-Called Patriots' Attack The Rule Of Law
Every so often, right-wing commentator Pat Buchanan lurches out of the far-right fever swamp where he has resided for the past 50 years to......
By Rob Boston (161 comments)
Bad Faith from Focus on the Family
Here is one from the archives, Feb 12, 2011, that serves as a reminder of how deeply disingenuous people can be. Appeals to seek......
By Frederick Clarkson (176 comments)
The Legacy of George Wallace
"One need not accept any of those views to agree that they had appealed to real concerns of real people, not to mindless, unreasoning......
By wilkyjr (70 comments)
Betsy DeVos's Mudsill View of Public Education
My Talk to Action colleague Rachel Tabachnick has been doing yeoman's work in explaining Betsy DeVos's long-term strategy for decimating universal public education. If......
By Frank Cocozzelli (80 comments)
Prince and DeVos Families at Intersection of Radical Free Market Privatizers and Religious Right
This post from 2011 surfaces important information about President-Elect Trump's nominee for Secretary of Education, Betsy DeVos. -- FC Erik Prince, Brother of Betsy......
By Rachel Tabachnick (218 comments)

Respect for Others? or Political Correctness?
The term "political correctness" as used by Conservatives and Republicans has often puzzled me: what exactly do they mean by it? After reading Chip Berlin's piece here-- http://www.talk2action.org/story/2016/7/21/04356/9417 I thought about what he explained......
MTOLincoln (253 comments)
Fear
What I'm feeling now is fear.  I swear that it seems my nightmares are coming true with this new "president".  I'm also frustrated because so many people are not connecting all the dots! I've......
ArchaeoBob (107 comments)
"America - love it or LEAVE!"
I've been hearing that and similar sentiments fairly frequently in the last few days - far FAR more often than ever before.  Hearing about "consequences for burning the flag (actions) from Trump is chilling!......
ArchaeoBob (211 comments)
"Faked!" Meme
Keep your eyes and ears open for a possible move to try to discredit the people openly opposing Trump and the bigots, especially people who have experienced terrorism from the "Right"  (Christian Terrorism is......
ArchaeoBob (165 comments)
More aggressive proselytizing
My wife told me today of an experience she had this last week, where she was proselytized by a McDonald's employee while in the store. ......
ArchaeoBob (163 comments)
See if you recognize names on this list
This comes from the local newspaper, which was conservative before and took a hard right turn after it was sold. Hint: Sarah Palin's name is on it!  (It's also connected to Trump.) ......
ArchaeoBob (169 comments)
Unions: A Labor Day Discussion
This is a revision of an article which I posted on my personal board and also on Dailykos. I had an interesting discussion on a discussion board concerning Unions. I tried to piece it......
Xulon (167 comments)
Extremely obnoxious protesters at WitchsFest NYC: connected to NAR?
In July of this year, some extremely loud, obnoxious Christian-identified protesters showed up at WitchsFest, an annual Pagan street fair here in NYC.  Here's an account of the protest by Pagan writer Heather Greene......
Diane Vera (130 comments)
Capitalism and the Attack on the Imago Dei
I joined this site today, having been linked here by Crooksandliars' Blog Roundup. I thought I'd put up something I put up previously on my Wordpress blog and also at the DailyKos. As will......
Xulon (330 comments)
History of attitudes towards poverty and the churches.
Jesus is said to have stated that "The Poor will always be with you" and some Christians have used that to refuse to try to help the poor, because "they will always be with......
ArchaeoBob (148 comments)
Alternate economy medical treatment
Dogemperor wrote several times about the alternate economy structure that dominionists have built.  Well, it's actually made the news.  Pretty good article, although it doesn't get into how bad people could be (have been)......
ArchaeoBob (90 comments)
Evidence violence is more common than believed
Think I've been making things up about experiencing Christian Terrorism or exaggerating, or that it was an isolated incident?  I suggest you read this article (linked below in body), which is about our great......
ArchaeoBob (214 comments)

More Diaries...




All trademarks and copyrights on this page are owned by their respective companies. Comments, posts, stories, and all other content are owned by the authors. Everything else 2005 Talk to Action, LLC.