In a 2008 promotional video, "Reclaiming 7 Mountains of Culture", Loren Cunningham describes a vision he shared along with the late Christian theologian Francis Schaeffer, in which Christian fundamentalists could achieve world domination by taking over key sectors of society such as business, government, media, and education.

Francis Schaeffer is widely credited as one of the most influential theologians of the 20th Century Christian right. Among the myriad ministries of Bill Bright's behemoth Campus Crusade For Christ is the Washington D.C. ministry Christian Embassy that targets Pentagon leaders for evangelizing.

The C Street House is run by a secretive Washington ministry known as The Family, or The Fellowship. Over the past year and a half, The Family has gradually come to public attention, mainly due to journalist and Harpers contributing editor Jeff Sharlet's ground breaking book The Family: The Secret Fundamentalism at the Heart of American Power. The Family  runs the yearly National Prayer Breakfast and maintains a network of Capital Hill prayer groups which have enjoyed the participation of both top GOP but also top Democratic Party Congress and Senate members.

The Family runs but does not own the C Street House. According to a  June 26th, 2009 Washington Post story, by Manuel Roig-Franzia, "The Political Enclave That Dare Not Speak Its Name: The Sanford and Ensign Scandals Open a Door On Previously Secretive 'C Street' Spiritual Haven", the C Street House is owned by a "little-known organization called Youth With a Mission of Washington DC."

Youth With a Mission is a global Christian evangelical organization founded in 1960 which, declares YWAM, is "currently operating in more than 1000 locations in over 149 countries, with a staff of nearly 16,000."

As Cunningham introduces Reclaim 7 Mountains of Culture, "It was August, 1975... and the Lord had given me, that day a list of things that I had never thought about before. He said, 'This is the way to reach America, and nations, for God.' "

The video continues with a narrator who declares, "In every city of the world, an unseen battle rages for dominion over God's creation and the souls of people. This battle is fought on seven strategic fronts, looming like mountains over the culture, that shape and influence its destiny. Over the years, the church slowly retreated from its place of influence on these mountains, leaving a void now filled with darkness. When we lose our influence, we lose the culture and when we lose the culture we fail to advance the kingdom of God. And now, a generation stands in desperate need. It's time to fight for them and take back these mountains of influence."

Reclaim 7 Mountains of Culture then outlines seven areas of influence for Christian fundamentalists to reclaim:

• The Mountain of Government, "where evil is either restrained or endorsed",

• The Mountain of Education, "where truths, or lies, about God and his creation are taught.",

• The Mountain of Media, "where information is interpreted through the lens of good or evil",

• The Mountain of Arts and Entertainment, "where values and virtue are celebrated or distorted",

• The Mountain of Religion, "where people worship God in spirit and truth, or settle for a religious ritual",

• The Mountain of Family, "where either a blessing or a curse is passed onto successive generations and,

• The Mountain of Business, "where people build for the glory of God or the glory of man."

The last is the key mountain, proclaims the video: "those who lead this mountain influences what controls our culture."

Youth With a Mission also runs a global Christian evangelism educational ministry headquartered at the University of the Nations 45 acre campus in Kona, Hawaii.

As one example in which organizations such as YWAM are implementing the Reclaiming the 7 Seven Mountains agenda, the university has developed programs to provide its students with real world skills such as media and film production.

One of the graduates from the Kona university is Loren Cunningham's son, David Loren Cunningham, who founded the Film Institute in 2004 with other University of Nations students, to place students in the film industry in order to transform Hollywood from within. Cunningham directed Path to 911, the controversial television film aired on ABC on September 10 and 11, 2006 and covered at The Huffington Post by journalist Max Blumenthal.